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Valley Cultural Center

Advertise, sponsor, or become a vendor

Valley Cultural Center offers many ways in which to support our non-profit organization. We welcome you to view our various sponsorship opportunity packages and choose the one that best meets your philanthropic objectives and/or marketing budget. We also offer packages for our Movies on the Green and July 4th Extravaganza, as well as general support packages.

Additionally we have vending opportunities for food, business marketing and arts and crafts with up to eighteen restaurant booths and fifty business and arts and crafts booths available.

Changing the way we connect

Valley Cultural Center’s promise to go green by 2014 has taken the commitment to a new level and we will no longer print our Annual Summer Program and Guide. Since digital media has come so far in the last few years we believe this method of delivering of our program will provide better exposure for you the advertiser and easier accessibility to our patrons through our website, social media outlets and our new VCC App.

On our website

VCC’s patrons will enjoy viewing our Annual Summer Program & Guide digitally and connecting directly with our advertisers, who will now be able to provide printable coupons within their ad. Additionally, advertisers will have their own Marketplace section, which will contain company information and special offers.

Social Media

Our Facebook and Twitter accounts are ablaze with activity. Our social media manager monitors, responds and promotes our ongoing activities. We have over 1,450 LIKES and a significant fan base. Our annual program and guide will be posted on our Facebook page and tweeted regularly.

VCC Mobile Web AppVCC App

Check out our new mobile Web app. Patrons will enjoy quick access to information on all of our upcoming programs, concerts, movies and events right from their smartphone, tablet or other device. The app works well with iPhone®, Android® and Windows® phones.

In the Park


Using their smart device, patrons will be able scan our QR Code from strategic locations throughout the park. Bysimply walking up to the station, and scanning the QR code, they will be instantly connected to VCC.

Conventional print ads

VCC is proud to have the Los Angeles Daily News and Warner Center News newspapers, among our sponsors. Look for our weekly ads during the summer. This year, our ads will contain QR Codes, which you can scan from your smart device and be directly linked to VCC’s website or App.

By phone

VCC recently installed a new telephone system, which now includes a proprietary hotline (818-888-0VCC), to provide dedicated information lines for each of our free programs and special events.


Our schedule in 2014:

  • Concerts on the Green program starts Sunday, June 1, 2014 and continues each Sunday through August 24th.
  • No concert on July 6th due to July 4th.
  • Movies on the Green begin Saturday, July 12th, 2014 and
  • continue each Saturday through August 23rd.
  • Shakespeare on the Green is set for Friday July 11th.

Some Demographics:

Our concerts average 6,500 people per week, while our Movies are attended by an average of 2,500 people per week. A record setting crowd of 60,000 people attends our July 4th Fireworks Extravaganza each year. All of these programs are completely free to the public and are the cornerstone summer fun in the San Fernando Valley.

2013 Web stats

The last few years has seen the Valley Cultural Center actively pursue greater awareness through a revamped website, and close contacts with our audience through social media. Every year our stats grow higher and our reach across age, gender and ethnicity lines shows the health of our organization. Here are a few stats to help you better understand our growth. The website shows data from 2013. Facebook and Twitter stats show data as of January 13, 2014.

VCC website-gender data

Visits:  110,572

Unique Visitors:  69,938

Page Views: 276,217

% New Visits: 60.53%

Top Five Page Views 

  1. Concert Schedule = 85,408
  2. Movie Schedule = 37,704
  3. Home Page = 37,323
  4. July 4th = 18,776
  5. Events = 6,966


Social Media


1,363 Tweets
408 Following