Artist Submissions

Community Programs, Applications and Submissions

For three generations of San Fernando Valley residents the Valley Cultural Foundation (VCF) has been the focal point of summer entertainment and enrichment. Since 1975 more than 2.8 million people have attended our free community musical and arts programs. More than 160,000 people will attend a VCF event each summer.

Valley Cultural Foundation is one of the largest 501(c)(3) charitable non- profit arts outreach organizations in Southern California. In addition to our arts-related programming, we are actively involved with other non-profit organizations in our common goal of enriching lives and building upon the fabric that bonds a community together.

All of our programs are offered to the community free of charge so that all can enjoy these wonderful events, regardless of their means. These programs bring a great value to our community, but there is also a tremendous cost associated with each event we produce. VCF depends on its partnership with private members, donors, and significant corporate sponsors to make our marvelous programs possible.

We invite you to check out the programs below and submit an application to us.

You must read and understand these rules prior to registering your band. For this year, Valley Cultural Foundation has opened this event to also include solo artists.

REGISTRATION

  1. Submissions will be accepted beginning on November 1, 2020, through December 15, 2020 at valleycultural.org/rockthevalley
  2. DEADLINE: All entries must be submitted by 11:59 pm PST on December 15th, 2020 at valleycultural.org/rockthevalley. All videos must be date/time stamped on or after November 1st, 2020, to authenticate the video was created during the submission period.
  3. Please include:
    1. Link to a photo of Band/Artist
    2. A short bio
    3. Video of your entire Band/Artist playing a song (see criteria below) on an .mp3 sample of music that must be between three (3) to five (5) minutes, 5 MB in size, and posted on one of the following social medial platforms:
      1. YouTube
      2. Facebook
      3. Instagram
  1. Be sure your post is set to Public.
  2. Copy the URL link to your entry on your submission form.
  3. We will post all valid links meeting the song criteria on our YouTube page.
  4. First Round Bands/Artists will be announced on January 4th, 2021. Subscribe to the mailing list to be notified of updates.

SONG CRITERIA

  1. Contestants must submit an original song.
  2. Please submit a video of good quality in an MP format. All submissions must be date stamped after November 1st, 2020.
  3. Song lyrics must be family- Songs with obscene subject matter, use of profanity, or songs of a suggestive nature will not be considered.
  4. Song length must be between three (3) to five (5) minutes.

WHO CAN ENTER?

  1. Any type of music genre.
  2. Band/Artist who is/are at least 18 years old as of December 15, 2020. Absolutely NO exceptions.
  3. Solo Artist, Duos, Trios, and Full Bands are all welcome to apply.
  4. VCF is not responsible for any type of travel to the final competition.

WHO CAN NOT ENTER?

  1. Full-time employees of Trade Show Production, MSS Audio, and Valley Cultural Foundation.
  2. Previous winners of Rock the Valley – Battle of the Bands competitions held by Valley Cultural Foundation.

REGISTRATION NIGHT

  1. All confirmed registrants must have at least one member attend Registration Night via Zoom at 5:00 pm PST, on January 11th, 2021.
  2. You will be notified at the registration night meeting on January 11th, 2021 on what day and time your video will air.

ROUNDS (SUBJECT TO CHANGE)

  1. The First Round of Rock the Valley will begin on January 19, 2021.
  2. The competition will be set up tournament bracket-style, with a total of up to five (5) Bands/Artists performing each round.
  3. Semi-Final Round will consist of up to five (5) Bands/Artists per night.
  4. You will be notified on January 11, 2021 on what day and time your video will air.
  5. The Finals will be based on COVID-19 restrictions. VCF is aiming for a live final performance. Participants will be notified after the Semi-Finals.

VOTING & JUDGING

  1. A virtual voting platform will be used and is TBD (to be determined).
  2. In the event of a tie score, VCF will determine the winner.

MARKETING & PROMOTION

  1. Each Band/Artist will be responsible for promoting their submissions via social media platforms, websites, and You
  2. When posting on social media platforms, please use the hashtags #VCF, #RockTheValley, and #VCFRockTheValley.
  3. All Bands/Artists agree to have their name, voice and/or likeness used in any advertising or broadcasting material relating to this contest without compensation or right to royalties for such use.
  4. Make sure to encourage your fans, friends, and family to vote!

FINALS

We are hoping for a live performance. However, due to COVID-19 restrictions, we may have to have a virtual final. Set-up will be determined as soon as possible.

  1. Each Band/Artist must play or submit a different song for their final performance.
  2. First Place: $500.00
  3. Second Place: $250.00
  4. Third Place: $100.00

TIMELINE OF EVENTS

  1. November 1, 2020: Registration opens
  2. December 15, 2020: Registration closes
  3. January 4, 2021: First Round Bands/Artists will be announced
  4. January 11: Mandatory Zoom Meeting at 5:00 pm PST
  5. January 19 – 21: Preliminary round and voting
  6. January 25: Preliminary round winners announced
  7. February 8–12: Semi–Finals
  8. February 15: Semi-Finals winners announced
  9. February 23: Final round of videos submitted
  10. March 2–5: Final performances and voting
  11. March 8: Winner is announced

FINAL PERFORMANCE

Due to COVID-19,  we are unable to confirm the set-up of the final performances. We are hoping for a live, in-person presentation, which will be confirmed by February 1, 2021. If we are still under COVID-19 guidelines at that time, we will live stream the final performances. 


CONTACTS

Any questions or concerns should be addressed to any of the following:
Ticketing/Promo – Joellen Ammann, Project Manager  joellen@valleycultural.org
Battle Manager – info@valleycultural.org
Rock the Valley, CEO – Nora Ross, nora.ross@valleycultural.org

Organizers reserve the right to adjust, modify and/or clarify the rules of the event at any time for any reason.


All rules, regulations, voting, judg
ing and procedures are ©2020/2021 Valley Cultural Foundation. Unauthorized duplication or replication in whole, or in part, is a violation of applicable laws.

 

 

 

 

 

 

 

 

 

Emerging ArtistThe Valley Cultural Foundation (VCF) has announced an open call for Emerging Artists to perform their original work as opening acts for the 2020 season of Concerts on the Green. VCF’s goal is to provide up-and-coming artists with a professional, established venue in which to play, promote and refine their talents, while cultivating new talent for other VCF program locations.

The Emerging Artists Showcase will take place each Sunday during the regular concert season of June through August. Bands are selected by VCF’s programming committee and will be matched-up with the genre and/or style of the headliner playing that week. Artists will open the show starting at approximately 5:30 p.m. and play until 6:15 p.m. with the regular – headliner performance beginning at approximately 6:30 p.m.

The Emerging Artist Showcase will also engage the audience by having them vote for their favorite performance of the season via Facebook, Twitter, and Instagram. At the conclusion of the series, the band with the most fan votes will receive an “Emerging Artist Showcase Care Package”, which includes $1,000 in gear from a local musical retailer. Additionally, the artist with the most votes will headline a concert at VCF’s NoHo Summer Nights Series, North Hollywood in 2020.

We created The Emerging Artists Showcase to provide local up-and-coming artists with a platform to share their work with the public. It’s an important part of the inclusion conversation happening now in the San Fernando Valley that’s often overlooked… simply giving artists a space to be seen and heard.

Submissions for 2020 are closed. Any band submissions after Feb 3, 2020 will be considered for 2021.

Apply to be an Emerging Artist

Black WhiskeyThe Valley Cultural Foundation (VCF) has announced an open call for Emerging Artists to perform their original work as opening acts for NoHo Summer Nights. VCF’s goal is to provide up-and-coming artists with a professional, established venue in which to play, promote and refine their talents, while cultivating new talent for other VCF program locations. Artists must perform 90% original music.

The Emerging Artists Showcase will take place each Saturday during the regular concert season of June through August. Bands are selected by VCF’s programming committee and will be matched-up with the genre and/or style of the headliner playing that week. Artists will open the show starting at approximately 7:00 p.m. and play until 7:45 p.m. with the regular – headliner performance beginning at approximately 8:00 p.m.

We created The Emerging Artists Showcase to provide local up-and-coming artists with a platform to share their work with the public. It’s an important part of the inclusion conversation happening now in the San Fernando Valley that’s often overlooked… simply giving artists a space to be seen and heard.

Submissions for 2020 are closed. Any band submissions after Feb 3, 2020 will be considered for 2021.

Apply to be an Emerging Artist

Do you have a great act and want to perform in front of an audience of thousands? Consider submitting your band or artist to the Valley Cultural Foundation’s Concert on the Green or NoHo Summer Nights Series.

Thank you for your interest in submitting your band or artist for consideration of one of Valley Cultural’s Programs including Concerts on the Green.

Submissions for 2020 are closed. Any band submissions after Feb 3, 2020 will be considered for 2021.

Submit your application

The Valley Cultural Foundation’s Community Outreach mission is to enrich the community through quality arts activities and programs for youth, seniors, and families in the San Fernando Valley.

Cuts in school arts programs have left our children with little opportunity to experience the joys of creativity and imagination through music, dance, and visual arts. Opportunities for seniors to participate in an affordable arts experience are also few and far between. Thanks to the generous support of individuals and corporations, the Valley Cultural Foundation’s Outreach programs reach thousands of elementary, middle, and high school students; senior citizens; and families each year.

2019 Community ConnectionsSubmissions Application

Valley Cultural Foundation’s Community Connections program thanks you for your interest. Download the application to find all the information you need to know and understand to participate in this community-concerned endeavor.

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