Valley Cultural Centers
Valley Cultural Center

Open Call for Emerging Artists

The Valley Cultural Center (VCC) has announced an open call for Emerging Artists to perform their original work as opening acts for the 2019 season of Concerts on the Green. VCC’s goal is to provide up-and-coming artists with a professional, established venue in which to play, promote and refine their talents, while cultivating new talent for other VCC program locations.

The Emerging Artists Showcase will take place each Sunday during the regular concert season of June through August. Bands are selected by VCC’s programming committee and will be matched-up with the genre and/or style of the headliner playing that week. Artists will open the show starting at approximately 5:30 p.m. and play until 6:15 p.m. with the regular – headliner performance beginning at approximately 6:30 p.m.

The Emerging Artist Showcase will also engage the audience by having them vote for their favorite performance of the season via Facebook, Twitter, and Instagram. At the conclusion of the series, the band with the most fan votes will receive an “Emerging Artist Showcase Care Package”, which includes $1,000 in gear from a local musical retailer. Additionally, the artist with the most votes will headline a concert at VCC’s NoHo Summer Nights Series, North Hollywood in 2019.

“We created The Emerging Artists Showcase to provide local up-and-coming artists with a platform to share their work with the public. It’s an important part of the inclusion conversation happening now in the San Fernando Valley that’s often overlooked… simply giving artists a space to be seen and heard.

– James W. Kinsey III, CEO/President Emeritus, Valley Cultural Center

Requirements for participation

Please continue with the application process if you are willing to agree with ALL of the following requirements:

  1. The showcase series is open to music of all genres and styles. However, great emphasis will be given to those bands closely resembling our headline acts.
  2. Bands must provide their own backline equipment*
  3. Be willing to perform for 45-minutes from 5:30 p.m. to 6:15 p.m.
  4. Artists performance must consist of at least 90% original work. Artists may play no more than two cover songs during the set.
  5. Must provide a high-resolution photo for print and web
  6. Must provide a one paragraph bio for print and web
  7. Must be willing to promote their event, including VCC’s headline performer via your social media and website by providing appropriate links
  8. Minimize speaking during your performance. You are there to perform your work
  9. May NOT use vocal or instrument backtracking. Your performance must be 100% live.
  10. No foul and/or inappropriate language in your lyrics or suggestive body language while on stage
  11. Leave your egos at home
  12. Don’t be late for line check or your performance. Be ready to perform when called to the stage.

*It may be possible to share some or all backline equipment with the headline act. VCC’s sound engineer will contact you at least two weeks in advance to confirm. Plan on bringing your backline equipment.

Valley Cultural Center will provide the following:

  1. A world-class sound system both stage and house, including crew and qualified engineers
  2. A travel stipend ($TBD), payable upon completion of your set
  3. A 10’X10’ canopy and space for merchandise sales and general promotion of your band. This includes, table, chairs and basic electricity, if needed.
  4. Free parking for ONLY you and your band members. Parking is typically directly behind the stage. However, you may be required to use the adjacent parking structure.
  5. A quick line check per instrument and vocal microphones. We will not have time to do a complete sound check.
  6. Further rules will be provided to the band’s lead contact person. It is this person’s responsibility to disseminate the information among band members. Respect and courtesy are two ideals we value greatly.

If you are in agreement with each of the aforementioned items, please continue with the application process. Please be sure to provide the most appropriate contact information. We will not reach out to multiple parties throughout the selection process.



VCC is proud to announce two winners of our 2018 Emerging Artists Showcase: AV!VA and Dusk.

Due to an overwhelmingly positive response from concert-goers, we extended our victory to two acts – One winner of the Twitter Contest and another for Overall Votes. These two acts each received the “Emerging Artists Showcase Care Package,” which includes $1,000 in gear from Guitar Center.

Congratulations, AV!VA and Dusk!

Aviva Emerging Artist  

We also wish to acknowledge Guitar Center and LA County Supervisor Sheila Kuehl for sponsoring the Emerging Artists Showcase.

LA County Supervisor Sheila Kuehl       

The 2018 Emerging Artists

6/10 The Black Whisky Union

opened for The Ultimate Elvis Tribute Artist Spectacular Ft. Shawn Klush & Justin Shandor

6/17 Xs & ARROWs

opened for Fortunate Son – The Nation’s Number One Tribute to John Fogerty & Creedence Clearwater Revival

6/24 Katie Dix

opened for The Highwaymen Live – A Musical Tribute Show to Willie Nelson, Johnny Cash and Waylon Jennings

7/8 Eva B Ross

opened for Poncho Sanchez and his Latin Jazz Band

7/15 Dusk

opened for DSB Tribute to Journey

7/22 Deadwood Jones

opened for ARRIVAL from Sweden – The Music of ABBA

7/29 Cesar Mateus Latin Jazz Group

opened for Hot August Night

8/5 Lunden Reign

opened for Bostyx

 8/12 ShyTown

opened for The Long Run – Experience the Eagles

8/19 AV!VA

opened for Who’s Bad-The Ultimate Michael Jackson Experience